Business Coach Case Study: This year, we hit it out of the ballpark with a best-selling author, businesswoman and business mentor, getting her 23 high-ticket sales, making $57,000 in 90 days. 

She grew her list of leads by 1873 people in the 60 day period. She has a 42% landing page conversion rate, and 23 sales into her high-ticket coaching program. We've now automated the funnel into an evergreen model and it's making sales consistently.

Summary: A business coach and author was launching a high-ticket B2B online business training program with a price tag of $2,500. This coach had some momentum but was ready to scale significantly and was having trouble getting consistent results from advertising. Goal This coach had a small list of under 1000 people and while she had some early traction and momentum from in-person trainings, had not yet mastered the art of the online sales with Facebook ads. We set out to make FB ads work for her with an emphasis on using an advanced video funnel in her ads manager to build rapport and trust with potential clients on autopilot.

Accomplishments: We first started out with our signature onboarding process of 3 onboarding sessions with a warm audience ad test. We strategized with the coach about the type of content most likely to do well with a Facebook ads campaign and provided her with a detailed list of the exact sales videos needed for her funnel. While this coach had expected we would emphasize list-building with a freebie/lead magnet, we took an alternate approach and we built her ads funnel "backwards" (not putting her lead magnet to a cold audience). This "building backwards" approach allows us to use the ads budget strategically and with the highest amount of ROI for the client. We then ran her lead magnet, and then a series of webinars, which gained opt-ins ranging from $1.63 - $3 a piece (exceptional!) - well below industry averages, especially in the competitive niche of business coaching. The next 30 days she launched a series of three webinars and - in total enjoyed 23 sales on autopilot (no sales calls required). She made $57,000 from $4,098.00 in ad spend and subsequently built an evergreen program funnel to continue getting program sales. She added over 1,800 people to her list and had a return on ad spend (ROAS) of 13.5X.